The content on your website will determine how visitors interact with it. If the content is engaging, relevant and informative, they will be more likely to contact you for further details, make a purchase and gain a positive impression of your business. If the site lacks content or has poor quality, badly written text which is stuffed with keywords, it can create the wrong impression and put people off from working with you rather than inspiring them to find out more. Not only this, but poor content can also have a detrimental effect on your SEO efforts.
WELL WRITTEN CONTENT IS ESSENTIAL
It’s much easier to attract and retain website visitors if your content is well written, creative and provides them with the information they want. Excellent spelling, grammar and structure will help your business to look trustworthy and professional, and can contribute towards a boost in enquiries and sales. A regularly updated blog or news section will keep your visitors up to date with your industry and show that you’re an active, dynamic company. All of the text should be user-friendly, relevant and tailored to your target audience, written in a tone which is appropriate for your business.
USER FRIENDLY CONTENT IS KEY
Quality content is of course essential from a user perspective, but it also plays an important part in SEO. Optimising a site to perform well on search engines like Google can be difficult, especially when there are frequent changes in algorithms which affect the way sites are ranked. No matter what changes Google may introduce, good quality, original content remains an essential ranking factor and something which will add value and appeal to your website.