There are certain web design practices that interfere with the efforts of digital marketers. These choices affect the usability, accessibility, readability, findability, and crawlability of a site. This will make SEO much harder, especially when there are issues with the site. We have info on some examples of how bad design can affect your site below.
Poor Navigation
Hamburger navigation, also known as a three line menu, is an icon that hides the traditional menu. This is not intuitive and can discourage site navigation because of how long it takes to load and read through.
It is wise not to have dropdown navigational elements that don’t have a main category page to send people to. Your users might not want to waste their time choosing a sub category.
Accordion navigation is when you vertically stack menu items that you can often expand. This can disorientate users and create a need to scroll a lot.
A mega menu is a drop down interface that shows all options in one area. This can be too much and make it harder for people to find what they are looking for.
Bad Design
Infinite scroll is bad for a number of reasons, including the fact that it can harm your SEO efforts. It is exhausting for a user and makes them unable to view the footer. It also makes it easy for people to lose their position on the page. Furthermore, the new items that load can act as a distraction which will result in fewer clicks.
There are a number of other bad practices to avoid when designing a website:
- Redesigning without thinking about analytics
- No option for alt text when uploading images
- An oversized image at the top of a page
- Putting the logo for the site as H1
You should invest in professional web design services that will also take SEO into account. This will allow for the creation of a site that works well and won’t have any barriers that prevent success. The Web Consultancy team can offer precisely this; read about our services today on our website. Then, get in touch if you want to know more about web design practices or are ready to get started.