As we head into November, retailers all over the country are thinking about tailoring their digital marketing campaigns towards the large and lucrative Christmas market. Here are some of our tips to help you make the most of your strategy so you can attract maximum traffic this festive season.
Always consider mobile devices. This year more consumers than ever before will be using their smartphones and tablets to shop for Christmas gifts and treats, so it’s a great idea to explore the different ways you can use this to your advantage. Consider introducing an app to make it easier for people to visit your site and shop with you, or provide some fun festive games and offers to draw people in. Above all, make sure your site is mobile optimised – with the prevalence of mobile devices, this is crucial all year round.
Consider adjusting your website’s look to reflect the season. Customers love to see a Christmas theme on a website and on social media profiles, just as they love to see Christmas decorations in a physical shop, but it’s important to make sure your changes don’t have an adverse effect on the functionality of your site. It’s perfectly possible to add some festive visuals while still making sure your site works at its best and without losing your brand identity.
Think about exploring some new platforms. If you don’t already have a Facebook and Twitter profile, you’re missing out, as these social media networks provide you with opportunities to interact with customers and let them know what you’ll be offering this Christmas. The photo sharing network Instagram has gained in popularity hugely this year and offers you a chance to show off the creative, visual side of your business. You can share your Christmas displays, your new products and anything else your customers would like to see.
Christmas is one of the busiest times of the year for ecommerce sales, so if you have a webstore, now is the time to make sure it’s in tip-top shape ready for your seasonal shoppers. Optimise and refresh the content on your product pages, remove any broken links, and make sure you have a streamlined, simple checkout process.