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Female consumers make up the majority of online shoppers

September 21, 2015 by in category News with 0 and 0

Women account for 85% of all consumer purchases, which covers everything from cosmetics and health care to cars. Surveys show that 75% of women are primarily responsible for the shopping in their households and when it comes to online blogs, over 20 million women will check them thoroughly in search of product and service information as well as constructive feedback and customer reviews. These figures highlight the fact that female consumers make up the vast majority of home and business expenditure and are undoubtedly the primary target market for online retailers and e-commerce websites.

It is important for any online business to identify the precise groups within their target market. The combined use of home computers, tablets and smartphones means that women spend approximately 6 hours a day online and around 40% more time using social media than men. Whatever kind of woman you are targeting, you will be able to offer the exact services and products they are looking for by researching their buying habits and developing an understanding of their customer preferences.

One of the most effective ways to reach your specific female consumer group is to speak their language. Whatever age group you are aiming at it is more likely that you will successfully connect with them by using employees of a similar age with an understanding of language, current trends and tastes. Furthermore, by researching the habits and rituals of your target audience you can really get to know them and reach them more effectively.

Consumers like dialogue and they like to build relationships with retailers. By engaging in conversation with your customers through social media, you can gain invaluable feedback about your products as women tend to be more motivated to share their opinions with retailers and both positive and negative shopping experiences with other consumers.

Further research shows that women send and receive around 30% more text messages a month than men as well as updating their Facebook status more frequently. Women are also more likely to use longer keywords than men in order to narrow down their search and find exactly what they are looking for. By catering to the search, shopping and social media habits of women you can increase traffic to your e-commerce site and securing conversions. We can help with the full optimisation of your website to ensure you can successfully reach your target audience and increase your online sales and customer base.

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