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Google Analytics – what is it?

June 28, 2017 by in category Digital Marketing, Google with 0 and 0

Web Consultancy specialises in providing digital marketing services to businesses large and small. We know all the ins and outs of what is required to implement successful digital marketing strategies. These include website design, SEO, social media, and content writing. When it comes to web design Middlesbrough based clients should choose us to work with them to create a strategy.

So you have surely heard about Google Analytics, and you’re wondering what is it, and how can you can best use it? Well, it is a service which helps you analyse your website traffic. This data is important because it let’s you know what potential customers are visiting your website. In turn, this helps you decide on the best marketing strategy for your business.

The Google Analytics tool really focuses in on all aspects of your audience. Providing a full review of the demographics; you can see what pages are most popular, what tactics are best bringing in traffic, what social media is effective at sending traffic in, and so on.

The data provided by Google Analytics is that thorough, it even incorporates geographical information. This is so helpful because it provides businesses with valuable information to help them understand where in the world website traffic is coming from. It’s easy and simple to analyse too, and can help you save money on other aspects of marketing, when used effectively.

Being able to track the origin of every visitor is made possible with Google Analytics. Whether it is organic search, pay-per-click advertisements, or social media sites, you can find out using this tool! This is so helpful for businesses, allowing them to put more effort and money into areas that are successful.

Google Analytics is just one of the many tools available to research into your website traffic; so take advantage of it! We install it on all of the sites we create so that the client can make use of it.

If you are interested to know more about the digital marketing strategies we provide, then please don’t hesitate to get in contact. Whenever you need help get in touch with the best name for web design Middlesbrough has.

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