If you operate an online ecommerce business, your website needs to be accessible to potential customers at all times. Online retail is a global market and it is crucial that your products and services are available on a 24/7 basis. It is important to understand the way downtime affects your business and to take every step to ensure you avoid it.
Internet rush hour is basically when the biggest numbers of internet users are online at the same time. Peak browsing times are typically between 7 and 9pm and it is this time in particular that your retail website must be available for existing and new clients. Internet use has surged as a result of tablets and smartphones as more people shop online for the convenience of speedy transactions and deliveries.
If your website crashes during peak browsing periods it can be disastrous for your business. Customers are likely to simply go to alternative companies, resulting in substantial loss of revenue from online sales. Repeated downtimes can hurt your business by negatively impacting its rankings. Your site is penalised by Google every time it goes down, and when your ranking gets very low it becomes difficult for customers to find you.
Along with potential sales, you will also miss out on other important activity such as new sign ups and renewed subscriptions. If you have invested in Pay-Per-Click advertising you will not see any returns as all your site will be unavailable to anyone that attempts to access it. Additionally, repeated downtime will eventually result in detrimental damage to your reputation.
Web hosting has become an integral part of online business strategies as a professional and reputable host will ensure that your site is fully optimised and does not incur downtime. We can provide comprehensive website hosting services including uptime that meets your requirements and dedicated technical support.