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How social media has changed web design

May 30, 2015 by in category News, Social Media with 0 and 0

For many of us, social media sites such as Facebook and Twitter are vital platforms allowing us to keep up to date with the latest news, communicate with friends and promote our businesses. The influence of social media has grown exponentially in recent years, in both the online and offline worlds. Social media strategies are important for the digital marketing campaign of any business.

Web design has gone through various changes as a result of the increased popularity of social platforms, and web designers and developers have to keep up. In this blog, we will go through just a few of ways social media has changed the way we design websites and how imperative it is to make sure that you are using it correctly.

Almost all modern companies have a presence on social media, and one of the best places to let consumers know about this is through the homepage of the company website. If you visit the sites of larger companies with dedicated in-house marketing teams, you may notice that they have icons that link to their social media pages. These can be extremely valuable for the website in terms of SEO and engagement.

As the popularity of social media increases, so does the requirement for high quality design and an excellent user experience. Website visitors expect sites that look appealing and are easy and pleasant to navigate, with interactive elements.

In the past few years, the amount of websites utilising interactive designs has sky rocketed, leading to content that is more interesting for consumers. Additionally, those that use designs with relevant images both on their website and social media platforms are provided with an ideal way to communicate company values, services and products.

Many industry experts do not expect social media to slow down any time soon, emphasising the importance of getting your business onto as many platforms as possible. As social media marketing specialists and experts at web design in the North East, we’re able to create a brand new website for your company that incorporates social features, helping you to expand your online visibility. If you would like a website MOT or need to discuss any services with us, please call our team.

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