So, you have made the right move and created a website to give your business an online presence. Now though you need to get people to see it and you might end up thinking ‘I don’t know how to market my website’. It can be challenging to pull in new visitors but with the right approach, you can achieve your goals. This could be increasing your customer base or getting more sales.
Search Engine Optimisation
This is widely thought of as one of the best ways to improve how your site ranks on search engines like Google. You can get ahead of the competition when you publish quality content and ensure fluid site navigation.
There are many other methods of optimising your site such as adding alt text to images and optimising headings. You should also be using specific keywords across your site. Long-tail keywords with high search frequency and low competition tend to be the best. SEO can take a bit of time and effort but when you keep at it, the pay off can be fantastic.
Pay Per Click (PPC)
This form of advertising brings traffic from search engines. You choose the best keywords for your target market and pay a price for each click. This gets people on your site and the aim is to get them to convert for a return on investment. Google AdWords allows you to set a budget so that you can spend however much you want.
Content writing is a great way to market your site. A blog is a way to provide people with free and original content which can encourage new potential customers to take a look. It can increase search engine ranking and establish your expertise in your industry. You can also improve conversion rates and it sets you apart from your competition. This is precisely what we do here at Web Consultancy, blogging about topics like how to market my website and many more.
This tool is great for engaging current and potential customers. You can encourage them to invest in your products or services. It is a classic marketing technique which is still highly effective.
You need to make sure every piece of content is high quality. You cannot just send a newsletter and hope for the best. It needs to be carefully written and set out so that it is as effective as possible. The emails should encourage people to return to the site to check out your blog posts and any updates on your products or services.
Social Media Marketing
Social media isn’t just for your friends and family. Businesses can also tap into this market to promote their website. It gives you a chance to interact with customers, increase brand awareness, and grow your business.
You can use whichever examples of social media you think would work best for your business and audience. This could be Facebook, Twitter, or a combination of different accounts. Share content that will get people interacting with your business and checking out your site. Include a social bar on your site so that people know about your social profiles.
When you are wondering about things like how to market my website, you can count on Web Consultancy. Reach out to our sales team to discuss the needs of your business. We can tell you all about what we can do to help you succeed.