Great news for Welsh business owners this week: this week the internet domain names .wales and .cymru were made available to members of the public, giving you the chance to snag a location-specific domain that could help to give your business a head start in the competitive online world.
If you are targeting a Welsh market, these domains are a particularly excellent investment for your company. With a domain name that specifies your location or lets people know exactly what your site is about, you can create a strong online identity for your brand, increase trust and recognition amongst your customer base, and make sure everyone knows exactly where your business is located.
Research shows that 65% of new business owners in Wales wished to identify themselves as specifically Welsh rather than British, and these new domain suffixes certainly answer that demand. They can be affixed to domain names which incorporate the diacritic characters of the Welsh language, allowing business to target Welsh speakers and cater for the needs of a local audience.
These new websites look set to be a popular choice for companies and individuals from all over Wales who want to express their heritage and their identity while giving their online presence a big boost. They have already been taken up by numerous Welsh businesses and organisations, including Cardiff’s Millennium Stadium, the Arts Council for Wales, and the Scarlets rugby team, to name just a few.