Search engine optimisation is crucial for any website if you want to be noticed and ensure you stand out from your competitors. There are many ways to increase your website traffic organically and gain more visitors, but one great way to give your campaign a boost and compliment your SEO efforts is to invest in pay-per-click advertising (PPC).
PPC adverts appear at the top and the right of Google’s search results, accompanied by a yellow “Ad” box. When a user looks for your search term, they will be presented with your PPC ads, and if they choose to click on it they will be linked to your site. You pay every time this happens, but if nobody clicks, you won’t have to. Many major companies use PPC, as it’s a proven method of increasing website traffic.
PPC is beneficial because the majority of online searches in the UK are done using Google, providing you with a huge platform to get your advert seen. However, in order for your PPC ad to be successful, you need to ensure you create quality ad content that draws people in and is relevant for their interest, otherwise they will be not be tempted to click on your advert. You also need to ensure that when people click, they will land on a relevant, interesting and concise web page; if the ad leads to something which is irrelevant, people will simply feel misled, which will destroy their trust in your company.
It’s always a good idea to explore every avenue possible when it comes to SEO, and alongside using social media, refreshing your site content, removing bad links and having a regularly updated blog, PPC could be another fantastic option. If you want to know how you can get more leads for your site, get in touch with us at Web Consultancy and we will help you by providing a personalised campaign designed around your needs and budget.