As we have mentioned in previous blogs, your domain is one of the most valuable tools your business has, essentially providing the online “premises” for your company. For this reason, it is crucial that you have a memorable, concise and appropriate domain name, and that you make sure your new and existing customers are made aware of it whenever possible.
Here are some ideas for ways you can get your domain name out there and ensure it’s firmly lodged in the consciousness of your target audience.
Your domain should appear on all your physical marketing materials, such as letterheads, leaflets, brochures and business cards. Similarly, if you use company vehicles, custom graphics including your domain name will help create a professional image and encourage people to visit your site.
If you advertise your business on the TV or radio, make sure to include your domain so that people know where to find you online and can follow up on the interest generated by your advert.
Rather than using a provider such as Gmail for your business email address, have a custom email for your company – as in “firstname.lastname@example.org”. Your domain and brand identity will be reinforced every time you give out your email address. It’s also a great idea to have an email signature that includes your domain so recipients can see it.
Emphasise your domain on your company’s social media accounts as much as possible. Include it in the visual elements of your social media, such as your profile and cover photos on your Facebook page or Twitter feed.
Send out promotional gifts to customers and fellow businesses in your industry, or give them out at trade shows, and make sure their design incorporates your domain name.