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Reaching buyers through their smartphones

November 24, 2015 by in category Digital Marketing, News with 0 and 0

eBay is one of the world’s most popular online auction sites and is widely used not only by people who wish to get rid of their unwanted items, but also by professional and amateur sellers looking to run their own ecommerce business. However, with the emergence of new apps and the explosion in mobile technology over recent years, more and more people are avoiding online marketplaces such as eBay altogether and are instead searching for ways they can reach buyers directly through their mobile devices.

By making the most of selling apps, you can greatly increase your chances of making a sale. Many of us will browse social media and the web on our phones during quiet moments throughout the day, like when we’re waiting for our bus or train, so you need to make sure these browsers can easily find you. These apps can offer a great platform for you to list and sell your items.Nov 24

Etsy is one of the web’s best known platforms for hobby sellers, with many sellers able to turn their passion into a full time business. It is largely focused on vintage and handmade items, and with over 19.8m active buyers using the app, you have plenty of potential buyers to target.

Instagram, the hugely popular photo sharing app, offers the perfect platform for sellers of clothes, jewellery and other visual items to market their products. Although you can’t actually sell through the app, you can use it to catch customers’ eyes and show them what you have to offer, then provide a link to your store. With some creative and appealing photography and careful use of hashtags, you could potentially attract a huge audience to your webstore.

Depop is another popular visually-oriented app, mostly used to sell clothes and jewellery. This UK-based social shopping app offers a simple way to sell – all you need to do is take a photo of the item, list it on Depop, and then share it on Facebook and Twitter to attract a buyer.

If you own a small UK business, Not On The High Street could be the right option for you. The site lists a wide range of items, including gifts, homewares, clothing, luxury handmade goods and much more, and is currently used by thousands of small businesses throughout the country. Their Gift Finder app helps buyers to narrow down their selection and find the perfect item, making this a great platform for small businesses looking to tap into the Christmas gift market.

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