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Syncing Google Adwords and Bing Ads saves time

January 25, 2017 by in category Digital Marketing with 0 and 0

Google Adwords generates a huge amount of revenue for the search engine giant as well as businesses of every size and shape. It is an effective way to advertise and reach out to a target audience; that is why so many people choose to use it.

Although they are the largest Google Adwords is not the only option for search engine advertising. Bing and Yahoo also offer similar services. Many businesses choose to run their ads across all of them so they stand the best chance of getting visitors to their website and converting them into sales.

One tricky thing about the above strategy is that generally whenever a campaign is launched or changed the changes must be made across all of them. This multiplies the amount of work there is to do and the time it will take. Fortunately Bing has made it possible for people to seamlessly sync Google Adwords campaigns to their own ads.

The new feature means everything can be synced so that changes to the Adwords are automatically done to Bing ads. This can be scheduled so they import all at once, at a later date, or on a recurring basis. The latter can be daily, weekly or monthly to reflect how frequently you make changes to your adverts.

On top of syncing and scheduling the new feature will allow you to look at the full schedule and history of changes you are making. You can pause the sync at any time and even make additional edits to ads if you need to. It is also possible to review performance over the last 90 days.

At Web Consultancy we promote Google Adwords because we know all about the great benefits it can offer. We are even Google Partners, meaning we have successfully passed all of Google’s exams and earned our accreditation. Even with this we know that other search engines like Bing can offer value with their ads. That is why we are happy to help people to advertise across many systems.

We can set up accounts for you on both services and manage them effectively. We even write the ads themselves in-house. This means we can retain the quality and take the stress away from our clients.

If you are thinking about search engine advertising, whether it is Google Adwords, Bing, or any other service please contact us. We are a dedicated company based in Middlesbrough, in the North East, and work with businesses large and small from all across the UK. We are confident we can provide the right service for you.

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