If you’re just starting out in the business world, your website is one of the most important assets you can have. An online presence can make or break a business, allowing people to find out about your company, learn what you do, connect with you and even buy products or services online. Here we will outline the initial steps you need to take when you’re setting up your business online.
One of the first things to think about is your domain name.
This will make up a large part of the identity of your business, so make sure to choose a domain that’s relevant and memorable. When you have chosen your domain name, it will need to be registered.
The design of your website will have a major impact on your potential for success. Designs will vary depending on the nature of your business and the type of image you are trying to convey, but websites should always contain relevant and interesting content and images that are tailored towards the target audience. If you are selling products, make sure to include clear, informative photos. Above all, make sure it’s easy to navigate and provides a pleasant, easy user experience, otherwise website visitors are likely to simply look elsewhere for the products or information they need.
You may have been tempted to create your own website using third-party sites such as Tumblr or Wix, but these kinds of sites are strictly limited in terms of design and content and are not likely to give you the results you want for a professional business website. Instead, it’s much better to have your site designed from scratch by professionals. This will allow you to customise your site exactly as you want, and when your business changes or expands in the future, you can upgrade and expand your website accordingly without having to worry about any restrictions.
Alongside the design, you’ll also need reliable web hosting.
This essentially means that you’ll find a company that will offer space on their servers where your website will “live”. With the right web host, your site will be accessible and speedy for your visitors at all times, with minimal risk of the site going down. This allows you to provide great online service to your customers and prevents the frustration that can arise from a slow-loading site, or a site that’s frequently going down. Your web host should also provide you with help and technical support when needed to keep your site running exactly as it should be.