Search Engine Optimisation (SEO) is key for any business. It is a major part of attracting attention to any business and the battle to be at the top of the search listings is one that is ongoing.
Every company desires to be at the top of the search listings when a search is made. However, there is now a greater emphasis on locality, especially in concerns to search results. There is great emphasis placed on local SEO and, in 2015, you should think about optimising your website for your local area. Local SEO can be the difference between succeeding and failing. By using local SEO techniques, smaller businesses can compete with their larger counterparts online. Done right, local SEO will provide local businesses with a significant boost and will also give their site a lift in the search rankings.
With the release of Google’s Pigeon algorithm in the UK in time for the New Year, 2015 is undoubtedly the year where local SEO will be at the forefront of every local business’s marketing plan. The Pigeon algorithm is a means of tightening Google’s own location and distance ranking perimeters and making local searching that much more effective.
With algorithms growing in their favour, local businesses should do everything that they can to make sure people in their local area can find them online. With Google My Business, you can give yourself a boost in the listings, and it’s completely free. Local businesses should also claim business listings wherever possible, on websites such as Yelp, Trip Advisor and various other review sites.
It’s also a great idea to engage with your customers through the use of social media and regular updates to your website. This way you can share information, show that you are an active and relevant company, and address any problems or requirements that customers bring to you. If you make one New Year’s resolution for your business, it should be to connect with your local customers more.
When implemented alongside techniques such as optimising your website for local access, local SEO will give your prospects a real boost. In 2015, local businesses should be doing everything possible to get their image out to their local populace and to promote their business as extensively as possible. We can help you to do just that, with expertly written content and professional online marketing. 2015 is just beginning, but through your own initiative and our help, you can start the year with real growth for your business prospects.