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The importance of digital marketing

November 1, 2014 by in category Digital Marketing, News with 0 and 0

The digital era has transformed the way we market and promote our businesses. The availability of thousands of resources and people at the click of a button is not only extremely convenient for clients, but highly effective for businesses too, opening up a whole world of new opportunities.

Over the past few years we have been able to transition from mass marketing (such as television adverts or billboard signs) to strategic and targeted tactics (such as email marketing or social media). Online marketing gives you the ability to target a specific audience at a specific time, increasing your chances of success. Here are some of the reasons why you should be using online marketing.

  •  It’s budget friendly. Instead of paying for physical printed content, you can send out an unlimited number of emails or reach many thousands of people on social media for a minimal cost. With our affordable services, it’s never been easier or more cost effective to reach the customers you want to reach.
  •  It allows you to target the right audience. Being able to target your marketing towards certain demographics is one of the greatest advantages of digital marketing. Tactics like PPC and social media advertising allow businesses to reach out to individuals based on criteria like their gender, age, profession or geographical location. This helps brands truly connect with their customers and build relationships that last.
  •  It allows for great communication. When you’re connected on social media, you are able to talk to your customers very easily. They can give you feedback and you can inform them about any events, products or services in a quick, simple and friendly way. If someone asks you a question on your Facebook wall or with a tweet, you can respond straight away and inform thousands of followers all at once – much better than answering a single enquiry with a phone call, as in the old days.

Social and digital media also helps to strengthen bonds and relationships between businesses and their consumers, creating a better atmosphere for success. We can create the perfect digital marketing strategy for your business that will help your business succeed.

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