Social media networks and search engines are currently promoting their pay-per-click services, which claim to instantly increase traffic to your website. With this, search engine optimisation (SEO) is often forgotten. However, SEO is still as crucial as ever if you want to succeed with your search engine ranking placements.
The results of SEO are not instantaneous, but they will bring long term rewards to your website. Many businesses have reported that investing in SEO has had the biggest impact on their sales and profits. What’s more, research has shown users are more likely to click on organic search results than paid ad listings, meaning that SEO will provide more opportunities for your business.
Many businesses are still hesitant to embark upon an SEO campaign due to the myths that are associated with it. We are here to debunk these myths and let you know more about the realities of your SEO campaign.
– “It doesn’t work.” Many business owners have tried SEO and come to the conclusion that it doesn’t work within a month of beginning their strategy. However, white hat techniques – “good SEO” – take time to become established in search engines, sometimes even as long as a few months. It’s highly recommended to stick with it at least 90 days until you make a decision.
– “It’s expensive.” When you pay for SEO from a reputable and reliable company, you are paying for their expertise in a variety of tasks such as site optimisation, industry research, trends, link building, and monitoring results. If you do this yourself, it can take up valuable time that should be spent developing your business. Our affordable
SEO strategies are available on a 30 day rolling contract, so you can get more leads in the long term without having to spend a fortune.
– “I prefer the traditional business way.” Some businesses stick with the old ways of marketing, but it should be noted that times are changing. As more and more people are turning to the internet to find the products and services they need, businesses must grow and develop to keep up – otherwise you run the risk of losing custom to other businesses that have invested in SEO.
– “SEO can be automated.” There are three main types of SEO strategy: black hat, white hat and grey hat. Previously, all were accepted by search engines and worked very well, but as the level of spam and abuse got too high, algorithms started to change. Black hat techniques, such as spamming your website link across the internet using automated software, are no longer acceptable, and will simply result in your site being penalised, making it harder to rank in the future. The best way is to use a dedicated company that will offer high quality, white hat services.