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Twitter strikes a deal with Google

February 8, 2015 by in category News, Social Media with 0 and 0

Twitter have struck up a deal with Google which means Tweets will now appear in Google search results in real time. This illustrates the growing importance of social media to direct traffic and visitors towards your site.

Twitter had a similar deal with Google in 2009 which lapsed in 2011, but the new arrangement is different because it means tweets will appear as soon as they are posted rather then Google having to crawl the entire Twitter website. This already happens on Bing and Yahoo, but now the world’s biggest search engine has followed suit.

This deal will make it easier for users to search for tweets and find out what are the hot topics under discussion, all in real time. This could prove invaluable for businesses who want to keep their fingers on the pulse of their target market or find out what is happening in their sector. It could also help to increase user engagement in Twitter, which has been lagging behind Facebook in terms of both popularity and advertising revenue.

With so many rapid changes in Google’s development over the last few years, it’s clear that they’re not going to be slowing down any time soon. If you want to know how you can use Twitter and other social media sites to get the word out to the world about your business, we can help you. Our social media team can provide a package for you that will help to boost your profile and make sure you get noticed. Just get in touch to learn more.

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