Marketing is one of the most crucial considerations for any business, providing the means for you to get your message out into the world and communicate with new customers, existing clients and fellow businesses. There are many different channels for marketing, from social media to traditional letters. Of course, there is also email marketing, which has proved to be very effective through the years when done correctly.
Every business can potentially benefit from an email marketing campaign, but in order to get maximum rewards it’s important to plan and strategise effectively. By following these tips, you can give your campaign the best possible chance of success and make sure your emails have the impact you want.
Consider the subject line.
This is the first thing people will see when your email lands in their inbox, and will make the difference between them clicking the email and reading it or simply deleting it. Use the subject line to clearly and concisely express what you can do for the customer, or include a call to action to intrigue people and make them want to know more. A dull, generic or spammy email subject line will scupper your chances before you have even begun, so this requires careful consideration.
Pack your email with quality content.
Your email shouldn’t just be filled with sales-speak which is solely focused on selling something. Today, internet users have more choice than ever before, and they demand high quality, useful content, otherwise they will just take their custom elsewhere. In order to truly hook people in and make them want to know more about your product or service, your email needs to contain interesting, relevant and thought provoking content which is geared towards their needs. If an email recipient is interested in what you have written to them, they are more likely to visit your site, share it and help to boost your SEO naturally, as well as potentially giving you their custom.
Have a clear goal in mind.
You will need to think about what you are trying to achieve in your email; for example, are you trying to get people to attend an event? Are you attempting to sell them a product? Or are you informing them about something? Your purpose should determine the tone and content of your email.
Make sure you’re emailing the right people.
It might seem like indiscriminately sending out thousands of emails is a good way to find an audience, but actually it’s important to think about who you are targeting, otherwise you are simply wasting your time and may gain a reputation as a spammer. By targeting a specific group of people, you will be able to tailor your email to give it maximum appeal, rather than trying to appeal to everyone and making a bland and forgettable email in the process.