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Using Google Analytics to better understand your content marketing

August 4, 2018 by in category Google with 0 and 0

Google Analytics is a useful tool in understanding all that is going on with your site. For example, you can gain a better insight into how people are engaging with your content marketing efforts. As a result you can make changes if it is not performing.

Great Content Can Better Your Site

Utilising content marketing on your site is one of the best decisions you can make. You are not only increasing your organic search ranking but also including fresh information. This may help encourage conversions and increase brand awareness.

To make the most of your efforts, you need to know how people are engaging with your content. You can do this by checking out the information given to you by Google Analytics. This includes various aspects like the bounce rate and time spent on the page.

What To Do With This Information

You can discover a lot about your content through looking at analytics. You’ll know information such as how many people clicked on it and away again (known as bouncing), and the method they used to find it in the first place. You’ll then know if your content was effective enough to get people interested in your business. There are various reports you can get on these details.

One vital tip to remember is ensuring potential customers know what to do as a next step. This may be using the navigation bar on your site or including a way for them to contact you such as a phone number. That way your marketing methods are not in vain. You can also check on how many people click on these after reading the content using the analytics.

If you want to have a website that is thriving, rely on Web Consultancy. With our expert knowledge of Google Analytics, content marketing and various other premier services, you are in good hands. Get in touch with our team at 01642 049 410 today.

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