Pinterest isn’t only a place for people to showcase photos of their cooking or their handmade arts and crafts; it can also be a useful marketing tool for businesses.
Pinterest began in 2010 and provides a resource where people can share imagery, information and ideas. Users can add their own contributions, and can create their own personalised “boards” where they can “pin” the items that inspire them, that catch their eye, or that they want to keep to refer back to later. There is a huge variety of content covering every subject you can think of, and with over 70 million users across the world, it offers vast opportunities for businesses to reach out and connect with potential clients.
In the last few months, the “Promoted Pins” feature was introduced. This allows advertisers and marketers to target their message and appeal more effectively to certain groups of users. If you are a small business looking to build your brand and increase awareness, this could be a great way to do so, sharing interesting and visually creative images of your product, service, or events. You can add links to your business website, so when your pin catches somebody’s attention, they can immediately navigate to your site and find out more.
Social media offers so many opportunities for business, so if you are not currently making use of Twitter, Facebook, Pinterest or Instagram, it’s a great idea to start doing so and find out how they can help you build your brand and reach a brand new audience all over the globe. We offer social media packages for Twitter and Facebook, so please don’t hesitate to get in touch and find out more if you’d like to discover how we can help you make the most of social media for your business.