Social media has rapidly become a crucial component in the modern marketing mix. It has become essential for all businesses to maintain a flexible presence on major social media sites.
With 655 million people using Facebook and 500 million registered Twitter accounts, we cannot underestimate the potential presented by social media use. Every company wants to expand, maximise exposure and reach a greater digital market. From a strategic point of view, it is prudent to establish a professional profile on major sites such as LinkedIn and Pinterest.
The Social Media Marketing Industry Report highlights the major benefits of using social media in a professional capacity. A staggering 86% of marketers interviewed stated that social media had become significantly important to their businesses. 64% of marketers have seen lead generation benefits by using social media for as little as 6 hours per week. 89% of business entities with a dedicated social media platform have reported a rise in their market exposure and more than 50% of marketers who have used social media in excess of three years have reported increased sales over that period.
By constructing a strong social media presence, you can showcase your brand and build up the reputation of your company. When you regularly update and keep your followers informed you appear as a professional outfit and inevitably inspire confidence. Social media makes it easy to manage every business objective whether it is raising brand awareness, driving new sales or establishing new connections.
By building a lively online community, you will inevitably attract interest. Studies have revealed that the absence of a Facebook page is likely to deter a potential consumer from making a purchase. Strength of community is a very powerful branding force, and social media allows you to take advantage of its limitless relationship building opportunities.
By interacting on social media as little as 2 to 3 times weekly you can increase your online presence in the traditional and digital marketplace. Distance becomes irrelevant as you afford yourself the capacity to reach clients and customers regardless of location. Social media channels are generators that bring massive amounts of traffic to your webpage. Businesses can optimise keywords that reflect search engine queries. When you combine SEO with social media you create a powerful mix that serves to maximise your marketing strategies.