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Vital advice for digital marketing

July 8, 2016 by in category Digital Marketing, News with 0 and 0

The digital marketing sector may be one that has not been around for very long but it is amongst the fastest growing in the world today. The average person spends more time online than with all other forms of media and the internet has been predicted to become the largest medium for advertising this year.

Digital marketing agencies are growing and changing along with the sector and many have been acclaimed for their work. One agency has recently been nominated for several categories at the RAR Digital Awards and was awarded the “On Time” award for delivering timely results to their clients. The other categories which they were shortlisted for included Search, Value for Money, Effectiveness and Client Service.

Based on reviews and ratings from actual clients of the nominated agencies, the RAR Digital Awards celebrate the achievements of businesses across the country. Having run for three years so far, the awards continue to grow and act as a certificate of approval for the winning agencies.

In order for digital marketers to be successful, they need to apply effective and successful strategies. You also need to make sure that you are up to date with the changes that happen in the practice. If you don’t keep on top of the situation, you risk losing a lot of money.

One of the first steps to any quality digital marketing strategy is Search Engine Optimisation (SEO). An optimised website is typically a good quality one with clear images, relevant text content and including the correct keywords, and many other things. The main goal is to rank on Google when people search for the services you offer. Even if you are struggling to rank, you should still have a high quality, visually appealing and informative website to advertise with.

One important point that must be stressed is that a paid advertising campaign must only be launched if you have proper landing pages in place. The landing page is the the one that someone goes to when they click a link on your advertisement. A crucial mistake made by many businesses is linking the advert to the home page or one with to no relevance to what the individual is looking for. This can lose you both money and leads. A good landing page will have an explanation of what the customer gets, clear, concise text and visuals, a purchase button or another call to action and a conversion/tracking code.

Focus on mobile phones is another absolute must in digital marketing. People spend more time browsing the web and engaging on social media on their mobiles as opposed to a desktop. A report from comScore has shown that since 2014, mobiles have overtaken desktops when it comes to usage. Your adverts on social media must have a great presence on mobiles and must have images that show up exceptionally well.

Having evolved considerably over the decades, marketing has gone from strength to strength, with digital being at the forefront today. Due to the presence that it has, businesses and agencies the world over have adopted this strategy and have profited greatly as a result. With the right knowledge and support the medium can offer fantastic benefits.

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