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What’s in a name?

September 24, 2015 by in category Domain Names, News with 0 and 0

One of the questions we are most frequently asked is how to gain the top spot on search engines such as Google. As with all things in life, the answer is to be the best at what you do. While the content of your site makes a significant contribution to your search engine position, the importance of your domain name should not be underestimated. When it comes to physical shops, the name and location of the store are going to be highly important for customers trying to find it. The same principle is true of websites.

With some 90% of all internet traffic coming through search engines, the importance of ranking high on search returns cannot be emphasised enough. Even when international companies and corporations heavily promote their website address in advertising, people still prefer to visit their site by using a search engine. There are many reasons for this, but one of the most important is trust. People trust sites like Google to make sure they get to a legitimate, relevant website. Using a domain name related to your location and your product or service helps search engines to identify and rank your relevance to searches.

Your primary focus with a business website should always be on making sure the content is unique, relevant to what you do, and user friendly. This must be complemented by a relevant domain name. A domain name which makes it clear what you do and where you are assists the search engines in finding and indexing you, and is considered when giving ranking returns relevant to searches.

Many people believe that as Google looks at the content of the site they don’t consider the domain name at all, and it no longer matters what domain name you use. This is incorrect, and you can run a quick test yourself to see this is not the case. If you go on to Google and search for a profession or service (for example electrician, plumber or builder) and a location anywhere in the UK (for example Portsmouth, London, Birmingham), we are certain you will find that on page one of returns you will find a site using a domain name with both of those words in.

Here at Web Consultancy we are committed to delivering a complete range of services to our clients. We maintain a catalogue of high quality domain names for our clients to use, and as Nominet members we are able to register domain names on your behalf. The domain name used for your website is of significant importance to getting success. We’re here to make sure you get the best and most effective domain name possible, along with high quality affordable web hosting to keep your site running smoothly.

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