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Awkward brands can make a big impact with social media marketing

April 13, 2017 by in category Social Media with 0 and 0

The greatest thing about social media marketing is even awkward brands can make a great impact. In fact in many cases their efforts can be the most memorable and prove end up being beloved by their target audience and people outside of this sphere too.

When starting out, regardless of the strength and popularity of your brand, you need a marketing strategy for social media. Beginning to make moves without a plan to follow, especially in terms of investment, is a very big risk. It could easily result in you losses and very few gains.

When you create your strategy you should have a main goal in mind. It could be to improve brand awareness, get more people talking about you, increase visitors to your website, boost the number of people signing up for newsletters and such. You need to understand your aim first so that you have focus and don’t end up running off on tangents and investing in the wrong places. You will get better results from this.

Interesting content is crucial to social media performance. Whether it is an article, a video, an image, or any other kind of information, you need to ensure it stands out for the right reasons. Create things that people will enjoy and want to share and promote. That way they will do the work of spreading the work for you, giving you even more promotion.

Introducing some humour into your social media content can generate a great response. It is a particularly good option if you can poke fun at yourself, especially when it comes to awkward brands. Many companies have become successful because of the humour behind their marketing, including those in tricky sectors like gambling. Just make sure your humour isn’t insulting, abusive, or taken the wrong way.

Interaction is the single greatest benefit of social media. It gets people talking with each other and interacting, sharing ideas, promoting things they like, and building relationships. Your business wants to be part of this for the right reasons.

The way to drive interaction is to be active with your social media. When you publish content reply to people who comment on it to keep them talking to you or at least feel valued that you took the time out to speak to them directly. Similarly if people are mentioning your brand why not get join the conversation?

The idea is to make your business feel real and show the personality. The correct social media marketing can help you achieve that.

If you are looking for more tips or a professional team to help you create and manage a social media marketing strategy Web Consultancy can help you. Simply get in touch to start talking about your goals and how you can achieve them.

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