The best websites generate leads, attracting prospective customers and encouraging them to contact the business to find out more and perhaps place an order. Creating a site that will do this can be a little tricky though. Fortunately our team are amongst the most experienced providers of web design Middlesbrough has, meaning we can assist you with designing and promoting the website. Here are our top tips for what you can do to get more leads.
Make it easy to contact you
Ideally you want every visitor to your website to get in touch with you to talk about your products and services. To achieve this you have to give them the details they need such as your telephone number and email address. An online chat facility can be really useful too.
Keep forms simple
People are becoming more and more conscious of where they put their personal data online. When it comes to contact forms they could be deterred by a long list of questions. Instead try to keep it simple. Not only will they feel more confident about submitting a form, it’ll take them less time to complete it so you get your lead sooner.
Increase your credibility
There are several ways you can make your website and business look more credible. You can include real testimonials and photos of your employees. If you have the space video or audio feedback can be really beneficial. Trust marks are good too, especially those that provide real benefits.
Videos are powerful
Product videos that speak to prospective clients can be very powerful tools for driving conversions. People who go to the effort to watch a video tend to be more interested in actually purchasing a product or service, especially if what they have watched is informative and engaging.
Steer clear of templates
If you want to generate good leads from a website the same old template is unlikely to cut it. Instead you should opt for something bespoke that is designed to generate leads from the outset. The investment you make here can have a fantastic pay off in the future.
Consider the end goal
Leads come in many shapes and sizes. You could view them purely as the people who want a call back or have requested additional information. Alternatively you could look at the number of people who sign up for a newsletter or submit forms. You should settle on your goal from the beginning and design the website with it in mind.
If you are looking to get more leads from your website you can contact our team for advice. As one of the most experienced providers of web design Middlesbrough has, we can guide you in creating a website, specific landing pages, and a promotion strategy to generate business from your website. Contact us today to find out more.