There’s a lot to consider when it comes to ecommerce websites. In order to get the most out of them, you cannot neglect SEO (Search Engine Optimisation). This will allow you to get your business more traffic, attention and sales.
Understand What People Are Searching
Keyword research is essential for SEO. People will name products and services differently even if they are the same thing. If most people are calling it something completely different to you, they may never see what you are offering. You can try searching things yourself to see what comes up. This may include what your competitors are doing. Remember to use incognito mode or clear your history though, so your previous searches don’t influence the results.
There are different tools you can use to find variations on your keyword and how many people search for it, like the Google Keyword Planner. You have to ask yourself, what am I offering people? If it is very specific, long tail keywords will allow you to target the exact group of people you are looking at.
That little chunk of text that shows up on a page of search results is like an advertisement for what you are offering. You want to catch people’s attention so that they click to find out even more. Include useful information and a description of your product or service. You want to interest people so if you offer a unique selling point (USP) like free shipping, add it in.
Blogs can help you come at the top of results. They not only show you are committed but also help by offering information. If your product or service solves issues you can try answering questions. An example could be “How to keep shoes looking clean”. Once you have answered, include a link to your shoe care products.
As the experts in SEO, content writing, ecommerce websites and more, contact Web Consultancy. We can help you and your business get the attention it deserves. You can reach our team at 01642 049 410. We are based in Middlesbrough but serve the whole of the UK.