With all the options you have for marketing, it is understandable to wonder which you should be using. You have to consider what people want and what would be the most effective. Despite how long people have been using it and new GDPR regulations in place, email marketing is still the option many consumers favour.
Preferred By Customers
The Direct Marketing Association carried out research into customer engagement. 73% of participants said that emails are the marketing channel they prefer businesses to use.
It appears as though new GDPR rules haven’t deterred companies from using emails. This may be because people are choosing which messages they sign up for and businesses are trying to target what they send out. There is also an ethical use of any information collected.
As long as businesses ensure they have the customers’ consent to send emails, they can be very effective.
Useful For Businesses
Findings from the report show that when people consider a message interesting, they respond in several ways. Of those surveyed:
- 48% search for the company website
- 41% remember it for future reference
- 37% click on a link within the message
This shows how your efforts don’t go unnoticed. If you make the message that you are sending relevant, it works in your favour. If you do not target the right people with the right content though, you can have the opposite effect. People will unsubscribe or begin to look elsewhere so you must think about what you are sending.
There is long term value through sending emails to help retain customers. You can show them that you stay up to date by showing content relevant to them. Emails are a simple yet effective tool to reach out to your customers, so use it.
An effective thing you can do is email them with special offers that have a specific time limit. This is a strategy many companies use and it can get people to respond and make a purchase quickly.
You should make sure your business makes the most out of email marketing. If you want expert assistance to achieve this, Web Consultancy is always here to help. Simply call us on 01642 049 410. We can create the emails for you, writing the content and designing an attractive layout. In addition we handle sending them out.