Many businesses opt for a flashy website design to grab visitors’ attention. Being unique is certainly a great quality, but it should not come at the cost of usability. If a customer cannot use or navigate your website easily, they’re likely to simply click off. Having a website that is customer-centric is much more useful, giving your visitors a pleasant experience that will keep them coming back for more.
Customer-centric web design essentially puts the needs of your visitors first, not just in terms of navigation, but also in regards to information. You need to offer relevant content that’s useful and interesting for your visitors. By doing so, you will give yourself the best chance of turning visitors into customers and completely maximise the efficiency of your website.
For successful website design, there are a few things to keep in mind. You need to project a friendly and professional aesthetic. Accessibility is just as important: you should keep all relevant information easily accessible, such as contact info, and ensure that all landing pages contain the right information. Of course, mobile browsing is extremely important in these days of smartphones and tablets, so it’s important to ensure that your website can be browsed just as easily from mobile devices as from a desktop computer.
Complete and thorough testing needs to be carried out before the site is launched to check that everything works well. If you can, you should also consider putting out surveys or questionnaires to gather thoughts on the website. Feedback will allow you to create a website that is fully tailored to what your customers actually desire.
Customer-centric websites are incredibly important. With all the apps and technological advancements out there, it can be tempting to put out a website that takes advantage of all of the tools freely available to you. However, a website is used primarily for advertising yourself and providing information for your customers. With customer-centric web design, you can ensure that visitors will remain on your website and won’t just move on to your competitors. Our North East web designers can create a fantastic site for you that not only looks great, but also really works for your visitors.