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Consumer behaviour on ecommerce apps

June 2, 2015 by in category Digital Marketing, News with 0 and 0

Ten years ago, the thought of browsing the internet quickly and easily on your mobile was simply a dream. Older versions of the smartphones we know and love today were slow and difficult at accessing the internet, meaning that very few people used them on a daily basis. However, it’s now easier than ever to use your mobile phone to purchase items and surf the internet, and businesses need to make sure that they accommodate as many of their customers as possible. Many companies today are turning to mobile ecommerce applications to achieve this, and they’ve been proven to be a success.

A majority of mobile app transactions are made in the UK during lunch hours, showing spikes at around 12pm and swiftly returning to average around 1pm. However, most conversions are made after 7pm and this increase tends to last until around 10pm, when it returns to normal once again. This means that even if your business operates from 9am-5pm, you can still generate sales when you’re closed. If your ecommerce is through a mobile application, these would be the best times to send push notifications, alerting your consumers that there are new products or sale items available.

However, many consumers use dedicated apps for large retailers such as Amazon or eBay, meaning that an app could be a waste of your money if you are a smaller business. Instead, a mobile optimised ecommerce website is a great alternative and will allow you to still achieve the same results for a more affordable price. Once you have delivery and packaging worked out, operating online as well as in shops (or switching to digital only) can provide a host of benefits and bring in more money in the long term.

If your business doesn’t already operate online, now is a great time to do so. With an ecommerce website that’s designed to work on all platforms you’ll be able to increase sales, generate leads and expand your business in ways you never thought were possible.

As leaders in the web design industry, and working as an independent provider of ecommerce websites, we can build and maintain your site to ensure that it’s as effective as it can be. Whether you simply need hosting and an initial design or would like ongoing support and SEO services for increase interest, we can help.

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