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Starting out with digital marketing

June 3, 2015 by in category Digital Marketing, News with 0 and 0

In the highly competitive business world, it is important to use every resource available to you to make your business stand out from the crowd. Digital marketing is one of the most hotly contested channels nowadays because it offers so many advantages. Getting your digital strategy right can be difficult, but these four essential tips will put you on the front foot when you start out.

Firstly, you need to make your website flexible and responsive. This is critical because customers could be accessing it on any number of different devices, each with different screen resolutions. The site should offer the same quality experience to every visitor regardless of the device they are using. If it doesn’t, you could hurt your brand and fall behind competitors who provide better experiences to consumers.

Secondly, respect the privacy of your consumers. Sending customers emails every ten minutes will annoy even the most committed followers. It becomes even more frustrating when the information you share isn’t interesting or relevant. You should have a schedule for contacting people and arrange it so messages are sent at convenient times. Personalisation of content is also good practice. One question you should ask before contacting customers is does this add value? If the answer is no, it may be better not to do it.

The third crucial thing you need to do is make it easy for your customers to engage with you. Whether you provide information, sell goods or offer a service, it should be easy for consumers to take the action they want. If it isn’t, you need to re-evaluate and change something. A good strategy that a lot of businesses are using is letting people sign in using their social media accounts. This saves people from needing to create a new account and adds value.

Finally, you need to focus on the website experience. Apps are growing in popularity and many people are choosing them for their favourite businesses, but this has potential pitfalls. Consumers will only choose apps for companies they deal with often. If you’re not one of those, you could find your app is ignored. Even when it isn’t you need to consider whether having one offers a better experience than the website itself. If not, then the expense may not be worth it.

Effective digital strategies take time and effort to get right. Even then there is no guarantee you will be successful. You should keep your customers in mind at all times and commit to offering the best value in everything you do. Get in touch with us for digital marketing tips and practical support.

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