It’s always great to have breaking news stories and topical content on your blog, but it’s also important to balance that with evergreen content. This refers to written SEO content which will always be relevant for readers, as opposed to topical content which will date and be irrelevant a few months from now. Unlike news stories and seasonal content, evergreen content will retain its value in the long term, and can help to continue driving traffic to your site for months or even years.
Of course, as with all kinds of content creation, it is important to ensure that your content is engaging, relevant and works for your business. The aim of evergreen content is to attract new people to your site to help your business expand, so it’s a great idea to target it towards beginners, rather than people who already have previous experience with your products or services. It could include topics such as:
– General information about what you do – Historic information – Product reviews – Tips, advice and how-to guides – Instructional videos and diagrams – FAQs
To make the best of your evergreen content, leave out technical jargon, and try to find new angles to explore rather than relying on very broad topics. This will make your content more interesting and help you to tighten your focus on keywords.
Although evergreen content adds value to your site, remember to balance it with topical stories too. Current news events may not still be relevant in a few months, but they are being discussed and searched for in the moment, which means they can be very valuable for bringing in current traffic. The best strategies incorporate a mixture of topical and evergreen content.
If you need a team of skilled writers with plenty of experience creating evergreen and topical content to aid search engine optimisation, we can help. We’ll help you to strike the right balance between current events and timeless content to help you make the most of your site.