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Category: Content Marketing

4 ways to make your content marketing succeed

August 10, 2018 by in category Content Marketing

When it comes to content marketing, it can be highly effective. But the key word is “can”. Like many processes, you have to do it the right way. This includes taking the correct steps to set yourself up for success.

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The beginner’s guide to content marketing

July 7, 2017 by in category Content Marketing

Content marketing exists at the core of every single digital campaign. The merging of internet marketing and top-notch content is what’s going to bring you quicker and more extraordinary results. In order to aid newcomers in getting to grips with using content to drive performance, we have come up with a collection of expert tips […]

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Making the most of website content

June 19, 2017 by in category Content Marketing, Website Design

Content is one of the most essential aspects of a web presence because without it, there would be no reason for the site to exist. To help you in optimising the content for your site, we have come up with an assortment of tips. As one of the leading names for web design Middlesbrough has, […]

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There are many reasons not to use content marketing

January 14, 2017 by in category Content Marketing, News

The saying that content is king when it comes to promoting your business online still rings true. The internet has transformed buyers, making them far more informed than ever before. As a result they want to see different things from you rather than simple adverts. Now they want you to share content that is interesting […]

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Why your content needs to be the highest quality

November 22, 2016 by in category Content Marketing, News

Search engines and online directories have caused a huge reduction in the number of people using physical materials like the Yellow Pages to find businesses. People are more likely to look online because it is faster and they can read reviews and comments that have been left. This helps them to choose the right business […]

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Does your content tell a story and answer questions?

October 31, 2016 by in category Content Marketing, News

Online marketing is in a period of change as companies look to earn the best returns on their investments and adapt to behavioural changes. Traditionally display ads could provide big returns, getting people thinking about a brand because it was displayed prominently on pages. This strategy doesn’t work as well now. In fact it is […]

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What goals do you have for content marketing?

September 17, 2016 by in category Content Marketing, News

There are two different categories of goals within content marketing; hard or soft. The first are known as measurable objectives on the road to achieving your overall aim. They could include things like generating leads or increasing revenue. Typically recording progress towards achieving each goal is relatively easy.

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Coming together to improve marketing strategies

August 22, 2016 by in category Content Marketing, News

Content marketing acts as a strategic approach which is focused creating and distributing relevant, valuable and consistent content to attract and retain a clearly established audience. In other words, it is an art of communication with existing and prospective customers without selling. The approach is non-interrupting and instead of pitching your services or products, you […]

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Top tips for content with a real impact

April 7, 2016 by in category Content Marketing, News

When it comes to creating content, you want to make sure you have relevant, informative information that readers want to see. This will not only make your site more useful to them, but will also ensure Google and other major search engines look favourably on your website. Here are our top tips for maximising the […]

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Making sure your content works for people

February 5, 2016 by in category Content Marketing, News

When it comes to creating online content, one of the biggest challenges is striking the right balance between making a positive contribution to your SEO campaign while also appealing to the real people who will be visiting your site. In the world of modern SEO, people are the most important asset, so rather than producing […]

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