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Converting visitors into customers

January 27, 2015 by in category News with 0 and 0

Websites are essential for businesses and individual traders and the main way to reach out to new and existing customers in the digital age. Whether your clients require information on a certain item or need to find your contact telephone number, your website is likely to be the first resource they turn to.

It’s safe to say that business owners and companies who do not allocate some of their time into building a high performance, top quality and creatively branded website will lose out. But what makes a great web design?

All of the biggest websites on the internet consist of the following components:

  • Strategic content
  • Strategic site structure
  • Unforgettable brand appeal
  • Call to action
  • Customer fulfilment
  • Website hosting
  • Mobile design, browser compatibility and scalability

These are foundations of a great website and they can guide you in building a site that converts casual visitors to paying customers.

As with everything, planning is the first step that you should take when designing a website. Prior to thinking of any colour schemes or logo designs, you will need to establish who you are. It’s important that you master your brand and learn what your clients want. With this information, you’ll be able to develop a website that is interesting for your readers, making it more likely that they will turn into a regular customer.

Once you have your brand appeal sorted, you’ll need to represent it in words. Great website content plays one of the biggest roles and can help it be found on search engines. Engaging and strategic content can interest your visitors and when paired with internal links, navigation and pathways can reduce your bounce rate.

By 2017 it is estimated that up to 70% of internet traffic will be from mobile devices. Due to this, it is important that your website design is functional and compatible on all screen sizes and devices. Otherwise, visitors may be tempted to leave your website rather than stay and become a regular.

We are able to provide all clients with the perfect website design whether your intention is to turn your visitors to customers or simply improve upon your existing website. Learn more by contacting us today.

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