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Create unique and exciting content that reflects today’s trends

December 20, 2015 by in category Content Marketing, News with 0 and 0

When you start a business, your main goal is to generate as much profit as possible. Online marketing is one of the most important tools for modern businesses as it helps you connect with potential new clients and consumers from all over the world. When it comes to digital marketing, the value of creating great content cannot be overstated.

The first couple of years are crucial for small businesses and they depend on large sales. SMEs do not have the customer bases of bigger and established competitors so they have to work hard to successfully generate sales. When used correctly, content can help drive traffic to your site and increase your revenue potential.

Creativity is essential, but it is wise to know how much to use and when. It may be tempting to try and come up with something amazingly unique and revelatory every time, but it is not always possible or conducive. Posts and written content can come from a quirky perspective, but they always need to be interesting and informative.

Statistics show that visual content is an effective way to attract people’s attention. Recent research undertaken by the worldwide leader in networking Cisco suggests that video will account for 69% of all consumer internet traffic by 2017. Creating video for your website and social media pages can serve as a sure fire method of attracting new followers and making potentially beneficial connections.

People naturally follow trends. Research suggests that peer pressure and the worry of missing out on the very latest products are the main drivers. Whatever the reasons may be, one thing is clear. Potential consumers love to know what is current and popular. By giving mouth-watering product based information to your site visitors you can instil a sense of trust and confidence in your company which will encourage them to return and can help you stay ahead of the competition.

One of the main drivers of social media success is the fact that people inherently trust their own circle more than businesses. Word of mouth, shares, likes and retweets are effective but you can also try to include influencers in your content marketing strategy. There are several social media stars that have acquired huge followings over the years as a result of humorous vines and entertaining videos.

Names such as Daz Black and Ben Phillips are well known all over Facebook and Twitter, and their voices can add credibility to your company and create interest in your information. You can try tagging well known names such as these in your content to get their attention and write or post about something relevant to them or the topics they often share about. The beauty of social sharing buttons is that these influencers can share your work if they like it and expose your business to a much wider demographic.

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