Social media marketing is something that more and more businesses are investing their time and money in. However, one question that owners are faced with is whether or not it is still worth investing in email marketing. If we were to give you a short answer, we would definitely recommend it.
While email marketing may not be as trendy as social media, it is still one of the most effective ways to grow your business and interest. Additionally, it’s affordable and paperless. There’s evidence to suggest that it is more effective than Twitter and Facebook in a lot of cases. But why should your business choose to use email marketing as part of your strategy?
1) Keep your customers informed
Most people think of email marketing as a way of gaining new customers. However, that’s not always the case. Many companies use email simply to keep their customers informed about new products and services, or offer them a discount code to encourage purchasing. Because of this it is crucial that you ensure your emails are well informed and interesting to read.
2) Easy to reach mobile users
Similar to social media, many mobile users check their emails on the go. Businesses can use emails to reach out to their customers without having to invest in expensive new technology. Mobile emails already account for 13% of online transactions and this is only expected to grow in the near future.
3) Can be integrated with other marketing channels
Emails can be integrated with almost any other marketing method including social media, SEO and public relations. This can be done by including links to your social media in your email or through a link to your latest blog post. It can help increase traffic to your website or interest on social channels.
4) Results are measurable
While you have some analytics on social media, they are quite limited. When you send out an email campaign, however, you can track it accurately and determine what worked and which areas need more attention. For businesses that thrive off analytics to grow their operations, it’s the perfect choice.
Contact us to learn more about email marketing and how it can help your business succeed. We deliver online solutions for businesses across the UK and further afield and can be your one-stop-shop for online marketing.