When you think of domain names, you most likely think of .co.uk or .com addresses. However, there are now a number of other domain names available which are designed to better express the industry or location of your business and make the website experience more useful for visitors.
Over the past year the internet has experienced arguably some of its biggest changes so far. ICANN (The Internet Corporation for Assigned Names and Numbers) rolled out a number of new TLDs (top level domains) resulting in domain names becoming far more diverse.
Now, we are seeing brand-specific extensions such as .nike and geographic ones including .london. More than 1200 additional web extensions are set to launch in the next few years and with the constant influx of domains, it’s expected that it will only increase.
Marketers and business owners should be aware of the varying types of domains that are constantly being released and how they may or may not affect their brand. Domains can be separated into five different categories; internationalised, foreign-scripted, geographical, sector-focused and all-purpose. You can register the ones that are perfect for your business. For example, if you run an online shop you could benefit from the .shop domain suffix.
Brands can use the new addresses to help increase their online presence and control their image. They also help you to develop memorable domains and maintain a high level of customer trust, perhaps using the .trust suffix to verify the online identity. Geographical location suffixes can help you establish to your audience where you are located.
New domains are constantly being added to the internet and have revolutionised it significantly. As a result, hundreds of opportunities have been presented to businesses across the world. Working with a company that is in-the-know will help prevent damage and protect reputations. Contact us for more information about how new domain names and suffixes can provide endless benefits for your website and business.