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Freshen up your marketing campaign

January 20, 2015 by in category News with 0 and 0

In today’s technologically advanced society, digital marketing is more important than ever. From mobile platforms to social media, you need to be aware of the major trends in digital marketing so you can tap into them as effectively as possible. As we’re in a brand new year, now is a great time to reflect on your achievements, your future aims are for your business and how you can change your approach to those aims to improve in 2015.

The first thing that needs to be considered is that all of your digital marketing strategies need to be focused on mobile. Users now spend more time on their mobiles than on their home computers. Mobile analytics indicate that ecommerce is expected to top 50 billion dollars by the end of the year, from just 2.2 billion dollars in 2010. This trend highlights the worldwide dedication to the mobile platform and also showcases the sheer market share that can be tapped into if more businesses make their websites and marketing ventures mobile friendly. There are a huge number of mobile payment options being unveiled, so adapting your business quickly can vastly improve your chances of success.

Many businesses send out huge volumes of emails, most of which either end up in a spam folder or are simply overlooked. However, the latest figures indicate that the open rate of text messages is an amazing 98%. When compared to the 22% open rate of email messages, it’s clear that more businesses need to focus on other digital marketing platforms.

Social media remains as important as ever, though with Facebook’s plans to limit the reach for branded posts, it’s important to focus your energy on creating useful posts and content. It is also vital that you spread across social media rather than simply focusing on one or two sites, as this will help you to reach as many people as possible.

Whatever kind of digital marketing you go for, you should focus on individually written, high quality content and not stale or copied content. It will help you to attract a lot more customers and it will also stop you from falling foul of Google’s changing algorithms.

With our marketing experience and content writing expertise, we can help you to freshen up your digital marketing campaign and advise you on the best techniques to use for your business. We can help you to create and develop the best possible strategy for 2015 and our team will do all that they can to give you an advantage over your competitors.

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