Smartphones and tablets have come into proliferation since the beginning of the decade. These mobile devices are helping to revolutionise the very basics of how we live, from talking to friends to shopping.
The swift progress of technology ensures that, as the years progress, tablets and smartphones become able to do more and more things. These new and exciting pieces of technology are changing everything, including how businesses operate. When it comes to smartphones and tablets, businesses need to be able to adapt their websites to suit the platform, or they will lose out as a result. Responsive web design is one way in which businesses are adapting to an increasingly mobile populace.
One simply cannot underestimate the impact that mobile technology has had on our lives. Over 25% of all internet traffic is mobile and that number is growing continuously. Major websites are also reporting that numbers between 50% and 70% of their total traffic consists of mobile access. The only problem with this is that many websites still have not adapted their websites. Even though Google is punishing those sites that aren’t mobile optimised in their search rankings, many businesses, for whatever reason, aren’t making sure their websites are optimised for mobile usage. Responsive web design can help to change that.
Responsive web design is the process of making sure a site responds to the platform it is viewed on. If the site is viewed on a mobile device such as a smartphone or a tablet, then the website adapts to it. This means that users can enjoy all of the features of the website on their mobile device without losing anything. Without responsive web design, a business will have to operate two versions of their site, one for mobile and one for desktop, which can be difficult, especially for smaller businesses. Websites with responsive design are significantly easier to maintain and change, and are consistent across both platforms.
Nobody knows what the next year will bring, but one thing is for sure: businesses will need to continuously adapt to the ever-changing face of technology or else they will get lost in the changes, losing a chunk of their potential userbase and customers. By utilising responsive web design or otherwise creating a mobile website, you will be able to tap into that audience. It all depends on whether or not your site is suitable for responsive web design.
Whatever your needs are, our team of expert web designers will discuss them with you and provide you with a tailor-made solution that can be of great benefit to you and your business. We’ll help bring your idea to life and ensure that it embraces your entire customer base, whether or not they currently use mobile platforms to access the internet.