Business success may rest on how your website generates leads. There are experts in many industries with a fantastic product and great service, but some still struggle to get business. You may be looking at methods to get more leads yourself. The following tactics could be help.
Use email marketing
This is a tactic focusing on direct engagement. Any content for generating leads needs proper planning. You need to start with an enticing subject line. Then you should have content that is concise as well as engaging, and embedded images. You should also incorporate links to your social media pages and include a call to action button. This could be most effective in the top half.
Develop & optimise content
Any digital marketing professional who knows their stuff will tell you that content is great. If you publish new content it can generate web traffic which in turn may help you get more leads. When you publish informative, high quality content through a blog, it will attract people to your site even long after you upload it. Try to include pictures and links to other pages. This way when they read it, you encourage people to browse further and learn more about your business.
Make it easy to contact you
Many businesses include their address, phone number, and email on their site. While this is smart, you should look at making it even simpler for people to contact you. There are a huge number of people out there who don’t want to make a phone call just to ask a simple question because it is time-consuming. Including a contact form is a great way to generate leads because it makes it convenient for people to get in touch with you. A chat feature can also be really useful.
Offer a seamless UX
Will your users face any challenges when trying to navigate through your site? You need to use a design that makes it easy for people to explore all the pages without hindering their progress. A seamless user experience (UX) can help you get more leads because visitors will know exactly where they need to go. An example of this is ensuring that your site is mobile friendly. You should also ensure there are no broken links or pages.
Implement exit-intent technology
You don’t have a lot of time to get the attention of website visitors, and many leave in less than 15 seconds. If you want them to take action, you might want to look into adding this technology to your site. It tracks movement and when people are about to leave the site, it will trigger a pop-up. This could act as a lead magnet so it is worth looking in to.
Get in touch with the Web Consultancy team if you would like us to help you get more leads from your website. We can help create a digital marketing strategy to suit the needs of your business. Do not hesitate to get in touch with our sales team using 01642 049 410 to discuss how we can help you.