Thanks to technological developments and innovation, it is easy to get your hands on a phone and get online almost anywhere. A lot of businesses recognise that this provides an opportunity to market to a huge number of people through a website. Developing a site requires a lot of work though, especially if you want the result to help your business perform well online. Below, we have a few essential tips on web development for you to consider.
Responsive web design
This is where design and development responds to the user’s behaviour and environment based on screen size, platform, and orientation. It is best done when first creating the site. In a world where most people own a mobile phone, you cannot afford to make a website that is not mobile-friendly. Responsive design that loads well on every device is something users love.
Not only can you apply SEO techniques to content, but also when developing sites. You need to keep on-page SEO elements in mind when developing and modify it with advanced techniques. This can include XML sitemap and schema to make the site search engine friendly and increase your rank.
People today understand the importance of online security. Web development needs to consider security checks to protect the site from hackers and let users know it is okay to use. This is especially crucial when you want people to enter any of their details.
A website needs to load in good time. While a decade ago people might have been happy to wait 8 seconds, now people will only wait around 3-4. A site that takes longer than this to load is something people will navigate away from, resulting in a low conversion rate. You can use plugins to optimise your site as well as other techniques.
You might focus on not wasting space but the right use of it can be valuable and make things clearer. You need to look at line spacing which affects how readable your pages are. This is along with padding the space between text and other elements to help the page look neat. Finally, you need to have enough white space to make your site look more upmarket.
A lot of people don’t pay a great deal of attention when surfing the internet. It is crucial that you give them what they are looking for as otherwise they will turn to a competitor. Important details like the company’s contact details need to be conspicuous throughout the site. Try putting the email and phone number at the bottom or top of every page.
We hope these tips on web development have been helpful. Here at Web Consultancy, we offer a number of specialist services including creating brilliant websites. You can read more about our work on the site or you can get in touch to speak to a member of our team.