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Getting the basics of your site right

April 27, 2015 by in category News, Website Design with 0 and 0

We offer a comprehensive service to help businesses operating across the North East to make the most of their internet operations. Our web design experts can create a beautiful website packed with useful functions that your customers will love, putting you in the perfect position to make a big impact on your target market. We will also advise you about other ways you can reach your internet goals.

One of the most important reasons to get your website design spot on is that it will affect the conversion rate, i.e. the amount of people that take action after visiting. The higher this rate is the better your site is performing, whether it is encouraging people to contact you or buying a product. Your design should encourage this action.

One of the most important elements of a good design is readability. Sites need to have good quality content on them so that users can easily read and make sense of it. The layout of the site should make any text and other information easy to access and digest. It is essential that you don’t have any prejudice towards visitors; make sure you cater for all kinds of reader.

Device compatibility is also crucial if you want your site to be successful, particularly when you consider that people could be viewing it on all kinds of devices with various sized screens. Making your website responsive to the device so that it adapts automatically to suit the size of the screen is essential. You should remember that customers are likely to leave a website that is not sized for their device.

The structure of the site is also key to visitor happiness and conversion. It should be easy to navigate and make it simple for visitors to find the information they want. A poor structure and difficulty finding information will put potential customers off very quickly.

The call to action is an essential part of the site. In most cases this will simply be asking people to get in touch for more information but with online shops you want people to make the purchase. When you encourage someone to take action you need to make it as easy as possible to do so. With an online shop this is as simple as putting an add to basket or click to purchase button in a prominent location on each product page.

These basic tips will help you to get the basis of your site right. There are various other elements you can include to improve visitor happiness and the likelihood of conversions but these simple things need to be accounted for first. If you want help checking the performance of your website or would like to make changes to improve its potential we would be happy to help. Web design is our speciality and we are committed to offering the best services to business in the North East and further afield.

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