Instagram has overtaken Twitter in popularity, with 300 million active users a month compared to Twitter’s 284 million. Over 70 million images and videos are shared in Instagram every day, enabling people to communicate with friends, clients and the public in meaningful, engaging and creative ways.
Since its inception four years ago, Instagram has grown into a huge online community. it was bought by Facebook in 2012 and has gone from strength to strength since then. With its unique filters, tagging system and simple, clear design, the Instagram app has proved to be hugely popular amongst all kinds of people across many age ranges throughout the world. The sheer variety of material found on Instagram is staggering – from friends and celebrities sharing selfies, to landscape photography, to images of creative endeavours, to instructional pictures and videos, to holiday snaps, to businesses showing off their products and services, the capacity is limitless.
Instagram are currently implementing changes that will improve their service even further, including verified badges for brands and celebrities, making it easier for people to distinguish genuine accounts from fake ones. They are also striving to cut down on the amount of spam on the website.
with so many active users, it’s clear that Instagram can provide many great new opportunities for businesses to boost their online profile, grab the interest of new people and keep their existing customers informed and engaged. By sharing your own images and videos on the site, you can really show off the unique qualities of your business and make sure you stand out.