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Lowering the bounce rate of your website

December 14, 2014 by in category News with 0 and 0

Websites are a great way to market your products and services to an audience who would have never seen them otherwise. The digital age is truly upon us and a business without a website is missing out. However, if you do have a business website, you may have heard of something called a bounce rate in your analytics.

Bounce rate is a term that’s used in web traffic analysis and represents the amount of visitors who enter your site and leave – “bounce” – instead of investing more time on other pages within your website. It’s essentially a measure of the effectiveness of your site. The lower the bounce rate, the better.

The bounce rate can help to determine how good your landing page is and often indicates areas of the website that can be improved on. The age-old saying may be to not judge a book by its cover, but that certainly doesn’t apply to websites. Internet surfers these days are searching for attractive web pages that are full of informative and interesting material, so it’s important to make sure that your website offers just that.

If you have recently taken a look at your website analytics and noticed that your bounce rate is considerably high, you may be wondering how you can lower it. Fortunately there are a few things that you can try to lower your bounce rate and keep consumers interested in your content, ultimately leading to an increase in sales and enquiries.

– ‘Learn more’ pages: Rather than having a regular product page you can create additional pages that are focused on the specific product, such as a how-to or customer review page. By offering your website’s visitors an option to read more about the item they’re interested in, you will encourage them to stay longer and delve deeper into your services.

– Internal links: Linking to your own pages in content can be a great way to feed the visitor with all of the relevant information that they need. If several pages of your website link together there’s a good chance that your visitors will visit them.

– Sidebar links: It’s possible that a visitor could end up on one of your product pages via a search engine but not actually know anything at all about your company. Pages with your company information or a story about the founder could encourage a visitor to become a regular client.

– Great content: If a reader isn’t interested, they’ll leave. You need to make sure that all of the content on your website is engaging, accurate, up to date and completely unique.

A low bounce rate is great news for website owners as it shows return on investment. You’ve purchased the domain, server and design – now you’re seeing what a marketing tool it can be. We can help you with all aspects of your website from search engine optimisation and content writing to internal optimisation for the best bounce rate.

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