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Is the internet altering our attention spans?

February 15, 2015 by in category News, Website Design with 0 and 0

It’s undeniable that the internet has changed the way we interact with each other and how we search for information. However, many people have also speculated that smartphones and other digital devices may be altering our attention spans.

With so much choice and variety on the internet, people are more inclined to simply skip to something else if they don’t immediately like what they see. If you start watching a video or reading an article and it doesn’t immediately pull you in, there are literally millions more videos to watch and articles to read out there.

Unlike more traditional methods of research, such as reading books, people tend to browse, skim and scan websites rather than actually reading them in-depth – unless they have found an article that really grabs them. This is why writing online content differs from creating content for printed materials.

All of these issues underline the importance of having a website that grabs people’s attention. It is essential that your site has an appealing design and appropriate, informative content in place, otherwise people will simply leave your website and go to a competitor. We can help you to fill your website with quality content and design it in a way that works for your target audience, increasing your chances of successfully retaining their attention and hopefully turning website visitors into paying clients.

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