Regardless of your industry, using social media to reach out to your customers and potential employees is one of the best ways to re-enforce your brand image. When recruiting candidates, holding a strong presence on social media can significantly help you attract the finest talent in your field and also contribute to increased exposure for your services.
There’s no question that social media is a strong tool and a great one for businesses to have their arsenal. However, there’s one valuable tool that could help you make your presence online even stronger; your employees. Here are some of the best ways to engage your employees so that they turn into powerful advocates for your brand.
Policy that empowers rather than restricts: It’s normal for businesses to want to protect their brand, and it could be worthwhile to create a social media policy. This is not to tell your employees what they can and can’t do on their personal accounts, but instead discourages negative behaviour so there is space for the positives. Encourage your employees to share photographs from their day, stories of special events and posts about how well their day went. This can show potential employees and consumers that your business has a great working environment and one they may want to be a part of.
Social media profiles for your employees: A one-size-fits-all approach to social media may not be the best option. However, if you substitute that for two profiles – one professional and one personal – it could work in your favour. Profiles dedicated for employee use allows them to have a space where they can start conversations, share news and discuss company projects between departments. Employees can also be reminded that they’re allowed to post to your company’s public profile as well, which can contribute to a stronger overall brand.
Encourage your employees to share stories as part of your recruitment campaigns: If you are hiring for new positions, a great way to attract the best candidates in the business is to involve your current employees on your social media. This is a preferred addition to the usual text-based job advertisements. Choose or ask which members of your team would like to give an interview and encourage them to share their favourite parts of working at your organisation on social media. This is a great way to attract business and employees while also growing in the right direction.
If you would like assistance with your social media accounts and branding, why not come to us for help? We specialise in social media and have a team of experts that will tend to your needs at all times.