Search engine optimisation is a process that is constantly changing, and as we head into 2015, you need to consider about getting a head start on your SEO if you want to start the new year ahead of your competitors.
In 2014 alone, there have been thirteen updates to Google’s search algorithms, making SEO an ever-changing environment. If you wish to succeed with your SEO and drive your business up the rankings, you need to keep a close eye on the changes that Google are making and ensure that you are keeping up with the latest developments. When it comes to planning out SEO for 2015, there are a number of things that you need to consider.
First and foremost, any content on your websites needs to be high quality and written well. Google is cracking down strictly on content that is poorly written, copied from other sources or stuffed with keywords. You need to ensure that all of your content is written professionally and to the highest standards. To do this, you should consider hiring specialist staff in-house or turning to a company that specialises in content writing, such as our team.
It is also important that your site is optimised for mobile devices. On mobile platforms, sites that aren’t mobile friendly are often not even included on search engine rankings. In order to entice new customers and to keep your website riding high, you need to ensure that your website is mobile friendly. Considering that figures indicate that 32% of UK consumers make purchases using a smartphone, you need to seriously consider modifying your website for easier use on a mobile platform.
You should also consider implementing your current location, which you could do in various ways; for example, by including it in titles and for alternative image text. By developing a stronger local presence, you are likely to rank higher on search engines, especially for mobile devices.
With 2015 approaching fast, it is vital to make considerations regarding your SEO strategies heading into the new year. You need to keep abreast of the latest SEO developments and ensure that you are ahead of the competition. We can help you with your SEO and with writing your content too, helping you to make sure that 2015 will be your best year yet.