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Making your site responsive for mobile devices

October 4, 2014 by in category Digital Marketing, News with 0 and 0

The usage of mobile devices continues to grow, giving companies even more opportunities to attract customers, make sales and be successful. Statistics suggest that these days, more people are using mobile phones to browse the internet rather than desktop computers or laptops. The biggest advantage of modern phones is that the connections are strong enough to take almost anywhere, meaning people can access the internet wherever they go.

The explosion of mobile technology over the last few years has been unprecedented, and shows no sign of abating. Phones continue to go from strength to strength, becoming more and more like miniature computers every single day. On top of smartphones, we also have tablets and even Kindles and other e-Reader devices with internet connectivity, as well as TVs and games consoles that can access the internet for browsing and streaming content. It is easier than ever to get online whilst you are on the move.

With the increased connectivity and huge number of devices, website owners need to consider new ways to ensure visitors to their websites have the best experience. Sites need to be responsive to ensure they can adjust to different devices and provide seamless usage. Where mobile sites once had fewer functions, you can now make your main website responsive to any device, ensuring it adjusts automatically to suit the size and resolution of the screen it is viewed on. You can also make sure that the experience isn’t affected by the browser visitors are using.

Responsive web design (RWD) is one of the most important things to consider when designing or updating a site. You want to ensure that every user, regardless of the device or type of connection they use can have the best experience. The best way to do this is to build a core website that functions property across all browsers. Additional programming can then be used to enhance the experience for individual devices.

An important part of the responsiveness is the load time. In the modern world we expect fast internet connections and want sites to load in moments. Slow loading sites can deter users and send them to competitors with more speed. There is no point designing a website that offers a great user experience if it is slow to load and navigate; this defeats the objective.

WD is really important and you need to keep a close eye on the performance of your site if you want to keep delivering the right experience. The best sites get updated regularly to ensure they offer the same high levels of functionality across devices.

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