As 2014 comes to a close, it’s time to start planning your marketing strategy for the coming new year. Business is continuously changing along with the speed of technology and, in recent years, firms have had to adapt to the latest developments in online marketing tactics.
The need for businesses to share relevant information, build their online brand and generate leads digitally is becoming more important than ever before. The biggest and most successful businesses in the world invest a large portion of their time and effort into their digital audience for both inbound and outbound marketing techniques. If you want to put your business, products or services out there then digital marketing is the answer.
Social media marketing is one of the top ways to reach out to clients and customers. As a business, it’s in your best interests to interact with new and existing customers, learn their demographics and gain insight into their consumer behaviour, and social media gives you the opportunity to do this. By building communications with your clients, you’re able to develop your brand, learn what your consumers want and develop your services around their requirements.
Google, Yahoo, Bing and other search engines have one goal; to provide their consumers with up-to-date, relevant and high quality content. Search Engine Optimisation (SEO) will help to push your website up the rankings when people search for your services or products, and a good SEO strategy will be even more valuable in 2015. With the continuous updates to search engine algorithms, social signals from social networking sites are needed for a successful SEO campaign too; it’s no coincidence that the results at the top of the page tend to have a lot of social shares.
Mobile marketing makes the perfect complement to your SEO and social media campaign. It’s predicted that by 2017, 87% of devices connected to the internet will be mobile devices. Thousands of people each day use their smartphones, tablets and other devices to surf the web and find the sites they need. Having a responsive mobile-friendly web design can not only help you improve the speed that your page loads on mobiles, thus increasing your search engine ranking placement, but will also give site visitors a better experience when they are browsing your website. This makes them more likely to stay on the site and choose your product or service.
Contact us to learn more about how we can help your business succeed in 2015. We have the ability to create a bespoke package to suit your every requirement.