Social media is becoming more and more important for businesses, allowing them to express their personalities, reach out to a potentially worldwide audience, and increase traffic. For these reasons, it is crucial that your social marketing campaign is fresh, relevant and appealing to your potential customers. If you want to make it big on social media in 2015, here are some of the trends you should be incorporating into your campaign.
Mobile devices are king. With the majority of people accessing social media sites through mobile devices such as smartphones, so make sure to take this into consideration in your campaign. Create posts your visitors will enjoy viewing on their mobiles and tablets.
Keep it concise. When browsing social media, users are more likely to have their attention caught by short, sweet and easily understandable posts rather than long and involved posts, so keep it simple.
Incorporate visual content. Images, videos, infographics and other visual content will generate more interest and more shares than written content, which makes them important for any social marketing strategy.
Social media advertising is booming. By using users’ own information to identify products or topics they would be interested in, you can use social media to take a proactive approach in your marketing campaign.
Most importantly – always put people first. Social media is about building relationships with your target audience, so your campaign needs to be tailored to what they want. You need to consider which social media channels they’re using and provide content they’ll enjoy and be interested in, rather than simply pushing products and promotions. This will keep them coming back for more and encourage more shares and likes, all of which will add a fantastic boost to your campaign.